Keeping it Real at Juice in the East Village

On our Labor Day stroll through Downtown, we finally popped inside Juice at 871 G Street, one of two new East Village concepts from craft cocktail experts Consortium Holdings.

Juice in East Village, San Diego

We love a good neon sign, even if it’s a small one.

Still in its first couple months of operation, Juice is a cold-pressed juice bar offering a selection of healthy, natural drinks. That’s a little different from the usual bar and lounge concepts for which Consortium Holdings has become known at their other joints like Craft and Commerce and Ironside Fish & Oyster. They recently opened Rare Form in the East Village as well.

Juice in East Village, San Diego

Inside, the Juice crew was super friendly and quick to offer samples and suggestions. We eyed the breakfast bowl the dude in the corner seemed to be enjoying. It was one of their Morning Bowls—hemp granola, mixed berries, raw honey, coconut flakes, and your choice of yogurt, frozen avocado/mango/pineapple, or frozen banana/almond. Now that’s a complete breakfast.

Juice in East Village, San Diego

We were craving avocado, so we decided on the Mango Enchanted—frozen avocado, mango, and pineapple blended with your choice of Pulp Fiction or Drop The Beet. They poured samples of both options and we decided on Pulp Fiction, a signature juice containing spinach, cucumber, pineapple, and cilantro. They gave us the leftover from the bottle so we could taste it on its own as well.

According the menu, the ingredients in our concoction can lower blood pressure, fight free radicals, improve memory, and flush toxins. There’s a big focus on health benefits here—”keep it real” is their tagline.

Juice in East Village, San Diego

Simple, but cool interior. Yes, those are the lyrics from Notorious B.I.G.’s Juicy on the wall.

The prices are steep at $8 for their standard 16-ounce juices or $9 for a blended drink like the one above, but we have to say that it was a worthy treat that we’d certainly have again.

Juice in East Village, San Diego

With similar juice joints opening around town—Ritual Juicebox in Hillcrest and Juice Crafters coming soon to Little Italy and Hillcrest—this one is certainly worth a visit. Close by, Sol Cal Vegan Market will also serve cold-pressed juices, but we’re still waiting for more on that one.